MCA     Volume 1 Issue 1

The Birth of a Motor Culture

First and foremost before we all start our engines – A big welcome to Motor Culture Asia (MCA) Magazine. You should be asking now – why and what is Motor Culture? MCA is a dream by me and a few other enthusiasts, brought ecstatically to life by the efforts and contributions of many companies in the motorcycle industry and their unique individuals within, working to sustain and build up this community –through the launch of this lifestyle publication.

Lifestyle magazine you say? Isn’t this supposed to be a motorcycling magazine? MCA is actually a bit of both and more. Motorcycles can mean many things to different people. It can be a means of transport, a dedicated track and race tool, a custom workshop project, an expression of individuality, a display of street prowess, a therapeutic device, a sporty hobby, an addictive habit, a chosen lifestyle and of course, hey it’s just a motorcycle to ride! What most riders like us can’t deny is that once we are on one, our senses come alive – motorcycles inevitably grow on you after awhile and become part of your life. It has become a lifestyle for many.

So enjoy the magazine and we look forward to your support. Lets keep the magazine going and build this motorcycle community.